A
New Book on Souvenir Spoons
Souvenir
Spoon Advertisements in the 1890s
228
pages — spiral bound — ISBN: 1-930796-17-X
385 advertisements — 144
jewelers & silver companies
by
Robert
M. Wilhelm
See
Order Form Below
In order to market the Salem Witch Souvenir Spoon in 1891, Daniel Low launched a huge sales campaign, running an advertisement in the Saturday Evening Post that resulted in orders totaling more than $3,000 from all over the world.
Low's souvenir spoon ad inspired his competitors to prepare and publish their own advertisements. In this book (228 pages), I have collected together 385 advertisements published by 144 different jewelers and silver companies in the 1890s.
These advertisements are important for a number of reasons.
[1] Although designers and silver companies patented souvenir spoons, many did not. Consequently our only printed record of these unpatented souvenir spoons is the advertisements published in newspapers, magazines and advertising brochures sent to customers and to jewelers.
[2] These advertisements contain important information about the spoons: i.e. historical information, details about the design and the types of spoons manufactured (citrus bowl, gold washed bowl, bonbon, etc.).
[3] The advertisements provide information about the silver company or jeweler who sold the spoon(s) at local jewelry stores throughout the country.
The advertisements in this book have been assembled from a variety of sources:
Ø Advertising Brochures from numerous companies: (Greenleaf & Crosby, Gorham, Hirsch, Hansell, Sloan & Co., Wallace, etc).
Ø Century Magazine.
Ø Courier.
Ø Fitzsimmons, A. American Collectible As Advertised 1860-1899. (San Anselmo: Paper Pile Press, 1982).
Ø Hardt, A. Adventuring Further in Souvenir Spoons. (New York: Privately Printed, 1965).
Ø Harper's Magazine.
Ø Jewelers' Circular and Horological Review.
Ø Jewelers' Circular Keystone.
Ø Jewelers' Weekly.
Ø Literary Digest.
Ø Munsey's Magazine.
Ø Spinning Wheel.
Ø The Cosmopolitan.
The major source of advertisements is Jewelers' Circular and Horological Review [JCHR] and Harper's Magazine. For most advertisements I have provided a source and date reference — the vast majority of the advertisements being dated to 1891 – 1892. For a small minority of advertisements I have not been able to provide source and date references (since this information have been cut off the advertisement).
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Name:
_____________________________________________________________________________________________
Address:
___________________________________________________________________________________________
City: _______________________ State: _______ Zip: ____________ Telephone: (______) ____________________
Souvenir Spoon Advertisements in the 1890s
I
wish to order [No. of copies]: ___________ x $35.00 =
____________________________
Postage/Shipping/
Handling by Priority Mail = $5.00 =
____________________________
[2-3 day delivery time]
Postage/Shipping/Handling
by Media Mail = $3.50 =
____________________________
[2-3 week delivery time]
Total Enclosed ____________________________
____ Check/Money
Order Enclosed. Make payable to: American Spoon Collectors.
Send
payment to:
American
Spoon Collectors
P.O.
Box 243
Rhinecliff,
NY 12574
If
you wish to pay by PayPal, please contact me for specific PayPal payment
details.
E-mail:
campania@hvc.rr.com